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Company Profile - Top Message

Lead-Free Initiative: Leading the ECOtronics

DEUTSCHSenju Metal Industry Co. Ltd. is enforcing the company's endeavors to cope with the challenges in the fields of global business and technology, aiming for the top in terms of environmental compliance, resource efficiency and product safety.

Founded in the year 1938 we have been manufacturing products for the electronics and machinery industry, always refining the idea of "Joint System Technology". It is our policy to constantly aim for the highest quality standards and to supply the finest products. Senju achieves this via creative technical processes, maintaining and further enhancing unique manufacturing techniques and by excelling in technical service, all necessary to satisfy the demands of an ever advancing industry.

Thanks to the support of our customers over these many years our business could experience growth and success, with an operational network expanding worldwide. This development was backed by a shift towards High Tech in the manufacturing of semiconductors, electronic components, consumer products and electronic devices, industrial appliances, construction machinery and automobiles.

The future will bring technologies far beyond those we can imagine today, which together with an environmental revolution will have a tremendous impact on our society. Our management policy realizes continuous economical growth AND protection of the environment as our top priority.

In 1996 we pioneered development of the industry's first environmentally friendly lead free ECO SOLDER®. More recently we released our revolutionary Micro Soldering Balls and Hybrid Electronic Products Micro Bump Forming applications, Halogen-Free Flux and Low Silver Soldering materials, further strengthening our overall ECO Soldering Solution™ portfolio.

With an environmental revolution in mind we created ECOtronics®, an innovative platform fusing environmental, electronic, mechanical and chemical core technologies.

To contribute to future generations we put our total effort in the sustainable supply of ecological products, enhancing our joint technology expertise and aiming for synergies between the two.  Our mission is to provide state of the art technology together with products which themselves can create new values.

We are looking forward to intensifying the relations with our business partners and ask for their continuous support towards a mutually fruitful cooperation.

Issaku Sato, Chairman
Eietsu Hasegawa, CEO


About ECOtronics®

ECOtronics

ECOtronics, is a communication logo promoting, in our company and beyond, Senju Metal’s business strategy to establish a technological platform in the pursuit of revolutionary environmental innovations by way of fusing environmental, electronical, mechanical and chemical core technologies.

It is a registered trademark for an action program aiming at creating new values by means of securing a sustainable supply of ecological products, thus contributing to the environment and future generations, promoting and enhancing core technologies, achieving synergies, blending industrial technologies and further developing our creative power.

Management Philosophy

Senju define 'company' as a place where all employees share core values and are able to use the lines of communication as a 'practice field' for success. It is our strongest hope that company growth is connected directly to employee happiness and contentment. It is also expected that the company will continue to provide the highest standard of products, year after year. Our management philosophy is to harmonize corporate values with employee values, thereby enabling our mission to be a valued institution spreading peace, happiness and progress to all of society.

Three key elements are necessary under this philosophy in order to advance company development and ensure the success of this mission; Ability, Sincerity and a Fighting Spirit. Naturally, when these elements are fostered inside the institution, a bright, peaceful and vigorous workplace emerges. We are confident that the company's growth will continue as this pioneering spirit is promoted in the everyday workplace.

Together we adopt this philosophy and instill this within our beliefs. Let's put a bridge of peace and friendship across the entire corporate landscape and work together building joyful, healthy lives.